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EcoBloom
Brand Identity
Brand Identity and package for EcoBloom. An all-natural skincare company.
Date
October 2024
EcoBloom is an eco-friendly skincare brand where I led the
concept development and creation of a cohesive visual
identity centered on natural ingredients and a calming
aesthetic.
Drawing inspiration from the soothing qualities of the aloe
plant, I applied a color palette of earthy greens and a soft
brown, which evoked feelings of nature, purity, and
tranquility. These color choices were influential to the
visual storytelling, as they immediately set the tone for the
brand’s relaxing and sustainable ethos.
A key challenge in the project was mastering the
composition and layout to visually encapsulate the brand's
message. Through careful typography integration and
imagery selection, I ensured that each element was
seamlessly designed to express a sophisticated, nature-
inspired aesthetic.
